1. Write and distribute articles available for free republication -- Provides a "sample” of your writing or knowledge and creates inbound links to your Website.
2. Write and publish your own ezine -- Develops a list of interested prospects and provides a way to communicate directly with subscribers.
3. Distribute Website or newsletter content via RSS (xml) feeds -- Provides a way to reach prospects without email and creates more ways for potential prospects to find your Website.
4. Rewrite sales page(s) -- Increases conversion rates for your product.
5. Start an ongoing SEO campaign -- Improves organic search engine rankings and increases number of visitors.
6. Test different Website configurations -- Improves conversion rates and profit.
7. Send postcards or notes to Website customers/visitors via "snail mail” -- Additional point of contact improves conversions and recall.
8. Add a signature to your email -- Increases exposure to your site and communicates your marketing message.
9. Spend one hour each day on prospecting new customers or visitors -- Spreads the word about your product/service/Website and improves awareness.
10. Offer a podcast -- Recipients can listen to the mp3 file while away from their computers. A way to verbally communicate with prospects.
11. Blog -- You can easily share thoughts and resources up to several times a day.
12. Audio message on Website (With start and stop under visitor control) -- An additional way to verbally communicate your message.
13. Online radio show -- Attracts visitors to your Website on a regular basis and is a way for visitors/listeners to know the "personality" behind your Website.14. Survey visitors as a research method -- Helps you understand the needs and problems of your visitors.
15. Include a daily (weekly, monthly) interactive survey for visitors -- A way to make your Website "stickier” and is a reason for repeat visits.
16. Provide a discount coupon, available only online, and advertise it offline -- Pulls new and repeat visitors to your Website.
17. Offer a free ebook that you wrote/developed and allow reprints -- Creates a viral marketing effect and provides a sample of your work.
18. Show others’ advertisements on your Website (examples: AdSense or Yahoo! Publisher Network) -- Adds a source of revenue for you and more research options for your visitors.
19. Implement a customer loyalty program -- Increases repeat purchases and builds a more loyal customer base.
20. Offer a gift with certain orders over a certain amount -- Increases average order size.
21. Write press releases to announce important news -- Spreads the word about your business and creates additional avenues of contact with those interested in your industry.
22. Hold an online chat -- Interactive way to communicate with prospects and draws visitors to the site.
23. Launch a direct-mail campaign, sending 3 to 6 postcards - spaced a week or so apart - to prospects - Draws new visitors to your Website.
24. Partner with other online businesses by mentioning each other's products/services in your ezine Websites -- Opportunity for synergies between businesses.
25. Launch an affiliate program -- Creates a sales force for your product.
26. Offer different versions of your product -- Provides a "tiered” choice for customers.
27. Participate in others’ affiliate programs -- Develops an additional source of revenue and expands your product offerings.
28. Open a merchant or third party processor account -- Increases your ability to take payments online and improves customer service.
29. Offer free shipping -- Improves customer service.
30. Have a limited-time offer -- Encourages customers to buy now rather than later (or never).
31. Conduct a workshop or class -- Builds credibility and attracts prospects.
32. Add testimonials to your Website -- Helps establish credibility and shows experience.
33. Participate in interviews -- Displays your expertise and attracts new customers.
34. Study your competition -- Helps you understand what is happening in your industry and better address important issues and needs.
35. Launch a pay per click advertising campaign -- Attracts new prospects to the Website pages you want.
36. Hold a teleseminar -- Provides a way to attract potential prospects and customers get to know you better.
37. Put a "refer-a-friend” link on every page -- Reminds people to tell others about your site and encourages viral marketing.
38. Set up an autoresponder course -- Is a value-added service to visitors and increases exposure to your product and Website.
39. Continually split-test your sales page(s). Change a single element (headline color, for example) and test against the current version. Replace anytime you get a page that converts better than the current - Over time, this dramatically improves profit.
40. Develop a mailing list of "hot prospects” and send them a brochure about your Website -- Improves awareness and attracts new customers.
41. Communicate your URL and tag line at every point of contact with customers and prospects -- Increases awareness and interest; improves recall; and attracts new customers.
42. List your Website in appropriate directories -- Provides more points of contact with potential customers, helps search engine rankings.
43. Install a "bookmark this page” script on each page -- Encourages repeat visits.
44. Improve a marginal product -- Increases sales and provides an additional opportunity to communicate with customers.
45. Provide a "co-branded” product or service -- By partnering with another Website to create a new product, improves both businesses .
46. Offer a contest -- Provides additional "stickiness” and encourages repeat visits.
47. Become active in online forums and groups -- Establishes you as an authority on your subject, improves credibility, and increases points of contact with potential prospects.
48. Move your primary call-to-action "above the fold” and test different page positions -- Can dramatically improve Website conversions.
49. Install live customer service on site. Staff with knowledgeable people so potential customers can get immediate answers - Improves customer service and conversion rates.
50. Develop different versions of your products (example: print book, audio book, ebook, etc.) -- Meets needs and preferences of customers in more ways.
51. THE MOST IMPORTANT ONLINE MARKETING TECHNIQUE: First, implement to your greatest ability. Then, persist. Improve upon and tweak implementation of each marketing program until it works for you.
No comments:
Post a Comment