Monday, May 24, 2010

The 3 Differences in Your International Marketing Plan

Already have a marketing plan for your household? You need a plan for international marketing? Of course, we can assume that these two marketing plans, will never be the same. There are three differences, you must include in the planning of international marketing.
 
Feedback
When marketing in the foreign markets is necessary to stimulate feedback from the market. Indeed, this must beof your top priorities right from the beginning.
When you first start targeting a foreign country you will need to adjust your communication and your marketing and sales strategies.
It is important to understand how your communication is received in a different culture. And this takes time to understand well.
As you get to know your foreign markets you still need to pay attention. In order to seize business opportunities, and avoid bad decisions, you need to know what is going on.
Place a high priority on stimulating feedback in your international marketing plan.

Flexibility
Again, it is all about getting to know markets that are different from your home market.
As you get to know and understand these new prospects better you will need to adjust your marketing. Simply put:
Your international prospects react differently to your products.
These differences may be very subtle. They can also appear at any stage of your international business. But if you stimulate feedback and listen for these differences you can:
Improve your international results.
Become present in your foreign markets.
A little time spent double checking your strategies can save you time, money and cultural blunders. So, plan for flexibility. Include a process of evaluations, and room for change, in your international marketing

Profitability
In an international marketing plan you need for accountability are even more elements of marketing. The economy may depend on international efforts.
What does this mean? Here is a simple action plan:
Check your international marketing plan
Creating a process
Include measures that can be measured
Review these steps for the relevance
Use this procedure to createaccountability
Review results for viability
This gives your business the tools to make the right decisions to grow in foreign markets. Include a process for marketing accountability in your international marketing plan.

Use Your International Marketing Plan
Incorporate these 3 elements in your international marketing plan and add one more. Next all you need is to:
Put your international marketing plan into action.
Even if you start with the most basic marketing plan, all you really need is to take action and give priority to these 3 differences. Your market feedback, flexibility and viability analysis will guide you through the rest.

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