Tens of millions of dollars and hundreds of man-years are often spent developing a new telecom product. How can you be sure that your product will be successful, that it matches your market needs? We analyze your prospective or existing product line for proper match to the marketplace. We have a unique insight into what the Telecom service providers as well as the Telecom users want, need and most importantly, what they are willing to pay for.
Having completed over 3000 personal interviews with major Telecom users worldwide in just the last few years, we know how to get to the right person, ask the right questions, and process the results to reach valid conclusions. Based on this experience as well as new interviews completed for a specific new assignment, we recommend product or service features, market entry timing and distribution approaches. We can assist our supplier clients and service provider in these areas:
- Market demand requirement studies
- Market distribution planning
- Detailed product or service feature planning
- Market research programs
- Product program reviews
- Manufacturing cost estimating
- Service implementation business case development
Examples:
- Evaluated the viability on world market for existing products and strategies for a major Asian telecom supplier. - This resulted in its decision to eliminate several products and expand five product markets into other Asian, and Latin American countries.
- Recommended to a major vendor that it withdraws from the US central office switching market.
- Development of functional specifications: PABX, key systems, central office, data terminal devices, OSS/BSS systems, voice messaging services, switching systems, OSS/BSS suites.
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