• Optimize your presentation of facts.• Choose your words carefully.• Build rapport with an informal tone.• Use rapport to strengthen acceptance.• Be persuasive with credibility and clarity.• Pay attention to pronoun use.• Maximize your opener.• Know your audience and how to reach it.• Influence reader receptivity through strategic word choice.• Add potency with powerful adjectives.
(Taken from the DMA insider, "Cutting Edge Creative.")
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