Are you wondering how to you get new clients in 2010? Read on for three strategies that get results.
Of course, many of your strategies from 2009 will still work -- but if you haven't used many online marketing strategies, now is the time to get going. If you haven't started at all, now is the time to get started, or add new ones to the one or two you're already using. And if you've started using them, you should use them more -- and yes, add another one or two to your repertory.
That's because more and more people are looking online for whom they should call for the goods and services they need. And while face-to-face networking should continue to be a key component of your marketing strategy, you really need to ramp up your online presence as well.
But where to start? Here are a four things that can help you make a big difference in your 2010 business bottom line:
1) Twitter
Are you on Twitter? If not, set up an account and start tweeting. If you do have an account, make it a goal to add at least a hundred targeted new followers a week and send out a few tweets most days. Be sure to spend some time learning about Twitter and how to use it effectively. And make sure you invite people to follow you on Twitter in your signature line and on your website.
2) Facebook
Are you on Facebook? You can set up Twitter so that it will forward you tweets to Facebook -- which allows you to cover two social media venues at once.
Be sure to go visit Facebook regularly though. You want to make sure you approve new friends, add some new ones yourself, and respond to some of the "status reports" your friends are sending. That's what builds relationship and a sense of being part of the team.
As with Twitter, be sure to invite people to "friend" you on Facebook. You can add a note in any and all of your signature lines, and you should also mention it on your website and/or blog.
3) A blog
Do you have a blog yet? If not, it's high time to set one up. If you do, start using it more by posting more regularly and promoting it more regularly.
A blog has tremendous power to put you on the front page of Google for your keywords -- if you set it up and optimize it correctly. Also make sure you have a way to allow your customers-to-be to sign up for more information and your newsletter.
You may notice that it gets harder and harder to get them to do that, however. So what you should consider is creating an "ethical bribe" that you can offer to your visitors in exchange for their email addresses.
Of course, many of your strategies from 2009 will still work -- but if you haven't used many online marketing strategies, now is the time to get going. If you haven't started at all, now is the time to get started, or add new ones to the one or two you're already using. And if you've started using them, you should use them more -- and yes, add another one or two to your repertory.
That's because more and more people are looking online for whom they should call for the goods and services they need. And while face-to-face networking should continue to be a key component of your marketing strategy, you really need to ramp up your online presence as well.
But where to start? Here are a four things that can help you make a big difference in your 2010 business bottom line:
1) Twitter
Are you on Twitter? If not, set up an account and start tweeting. If you do have an account, make it a goal to add at least a hundred targeted new followers a week and send out a few tweets most days. Be sure to spend some time learning about Twitter and how to use it effectively. And make sure you invite people to follow you on Twitter in your signature line and on your website.
2) Facebook
Are you on Facebook? You can set up Twitter so that it will forward you tweets to Facebook -- which allows you to cover two social media venues at once.
Be sure to go visit Facebook regularly though. You want to make sure you approve new friends, add some new ones yourself, and respond to some of the "status reports" your friends are sending. That's what builds relationship and a sense of being part of the team.
As with Twitter, be sure to invite people to "friend" you on Facebook. You can add a note in any and all of your signature lines, and you should also mention it on your website and/or blog.
3) A blog
Do you have a blog yet? If not, it's high time to set one up. If you do, start using it more by posting more regularly and promoting it more regularly.
A blog has tremendous power to put you on the front page of Google for your keywords -- if you set it up and optimize it correctly. Also make sure you have a way to allow your customers-to-be to sign up for more information and your newsletter.
You may notice that it gets harder and harder to get them to do that, however. So what you should consider is creating an "ethical bribe" that you can offer to your visitors in exchange for their email addresses.
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