Marketing
This is the process through which goods and services are promoted for sale. In this process different individuals or groups of people create awareness about a certain product in the market thereby creating a value and demand for the product and thus sale of it to the general public.
Through marketing, a company or business creates consumers for their product which did not exist initially or was at a minimum level. Marketing of goods and services was as a result of over production of goods and services and the presence of mature markets therefore in order for a company to make profits they had to change tactics from focusing on production of goods to creating consumers for the products they produced. Thus, by so doing they could be able to get profits and beat competition in the market.
In order for marketing of a product to be successful, a marketer should ensure that he/she grasps the basic concepts of marketing. The concepts dictate that a company should efficiently know the needs and wants of the market they wish to sell and ensure that they achieve the desires of the target consumers in a satisfactory manner. Achieving this market satisfaction should be done in a manner that is better than competitors in the same business thereby gaining more customers.
There steps which a marketer should follow to ensure effective marketing of his products, firstly a marketer should know the appropriate communication skill to use to get the attention of the public. The goal should be to ensure that the targeted market gets to know of the availability of a certain product and get interested in it. Different goods and services need different ways of promotion but the most important point is using a communication method that captures the attention of the desired buyers. There are different ways of promotion of products for example, print media and electronic media which is bound to reach many people.
Also one can use direct marketing and personally selling the product or service. Personal selling is where salesmen or women approach different individuals or groups of desired customers and directly promote the items telling the potential customers the benefits of their products against others in the market. This type of promotion is best for the promotion of complex products which consumers need adequate knowledge of them. Products that can use this type of service include motor vehicles and insurance policies which are very specific.
Another marketing strategy is sales promotion, this technique involves use of sales brochure and coupons which briefly give details of particular goods and services and are numerously distributed to clients' randomly. However this process does not build a relationship with the clients as compared with personal selling. Advertising is the most popular form of marketing, this is when a business firm directly procures the services of a media company to publicize its goods and services, and this is usually done through television, radio, branding and billboards. This method is very effective since it captures a wide attention of potential customers within a short time.
Also directing marketing is another way of promotion of products unlike advertising, it is more personal and seeks to directly communicate with potential clients. Marketers use this method to create and retain customers through direct communication by methods such as sending electronic brochures through emails and other social web sites.
This is the process through which goods and services are promoted for sale. In this process different individuals or groups of people create awareness about a certain product in the market thereby creating a value and demand for the product and thus sale of it to the general public.
Through marketing, a company or business creates consumers for their product which did not exist initially or was at a minimum level. Marketing of goods and services was as a result of over production of goods and services and the presence of mature markets therefore in order for a company to make profits they had to change tactics from focusing on production of goods to creating consumers for the products they produced. Thus, by so doing they could be able to get profits and beat competition in the market.
In order for marketing of a product to be successful, a marketer should ensure that he/she grasps the basic concepts of marketing. The concepts dictate that a company should efficiently know the needs and wants of the market they wish to sell and ensure that they achieve the desires of the target consumers in a satisfactory manner. Achieving this market satisfaction should be done in a manner that is better than competitors in the same business thereby gaining more customers.
There steps which a marketer should follow to ensure effective marketing of his products, firstly a marketer should know the appropriate communication skill to use to get the attention of the public. The goal should be to ensure that the targeted market gets to know of the availability of a certain product and get interested in it. Different goods and services need different ways of promotion but the most important point is using a communication method that captures the attention of the desired buyers. There are different ways of promotion of products for example, print media and electronic media which is bound to reach many people.
Also one can use direct marketing and personally selling the product or service. Personal selling is where salesmen or women approach different individuals or groups of desired customers and directly promote the items telling the potential customers the benefits of their products against others in the market. This type of promotion is best for the promotion of complex products which consumers need adequate knowledge of them. Products that can use this type of service include motor vehicles and insurance policies which are very specific.
Another marketing strategy is sales promotion, this technique involves use of sales brochure and coupons which briefly give details of particular goods and services and are numerously distributed to clients' randomly. However this process does not build a relationship with the clients as compared with personal selling. Advertising is the most popular form of marketing, this is when a business firm directly procures the services of a media company to publicize its goods and services, and this is usually done through television, radio, branding and billboards. This method is very effective since it captures a wide attention of potential customers within a short time.
Also directing marketing is another way of promotion of products unlike advertising, it is more personal and seeks to directly communicate with potential clients. Marketers use this method to create and retain customers through direct communication by methods such as sending electronic brochures through emails and other social web sites.
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